The right voice changes things.
Creator partnerships built on audience fit, useful briefs, and clear expectations.
Discuss partnerships
Choose a fit.
Build a relationship.
A creator brings a voice, an audience, and an established way of telling a story. We consider those together with category relevance, content quality, and brand suitability.
The objective is a believable expression of your idea. The brief should give creators enough direction to be useful and enough space to sound like themselves.
Put the important details in writing.
- Deliverables
- Formats, quantity, channels, deadlines, review rounds, and posting requirements.
- Usage rights
- Term, territories, editing permissions, exclusivity, and organic or paid use agreed before production.
- Disclosure
- Clear expectations for identifying the brand relationship, including gifts and paid collaborations.
- Amplification
- Separate permissions, account access, creative approvals, and budgets for paid distribution.
A partnership starts with a conversation.
Brands can share a campaign brief. Creators can share their channels, audience context, and the partnerships they want to make.
We’ll discuss fit, scope, and terms before making commitments.
Start a partnership inquiry Read the creator brief guide